The Carry On
Disclaimer:
2019 Student Campaign Work,
OCAD University
The store name ‘The Carry On’ plays on what many airlines call small-size luggage we bring with us on planes, our ‘carry ons’. Target demographics are adults between the ages of 20 to 40 years old; who like to shop within moderately exquisite brands. With the set demographic, the branding aims to merge a nostalgic feel within a high-end scale aesthetic. Focusing on the placement of the ‘human-styled’ brandmark within various city settings; this photo treatment aims to resemble many nostalgic photos that people may have during their memories of traveling. Reminding people of good memories travelling aims to encourage consumers to purchase luggage.
